Managing Director of London Lash
London Lash is the rapid growth story of entrepreneur Hanna Putjato. After creating her own range of Beauty Guild accredited courses, in 2014 Hanna took a risk to borrow £8000 to invest in eyelash products and tools for beauty professionals. After quickly outgrowing an eBay shop and expanding to a multi-million pound turnover, today London Lash is one of the beauty sectors newest international success stories.
When chatting about her two-year partnership with HURST, Hanna talks of coaching as much as accounting. And that suits us just fine.
“From a beauty salon to training academy, eBay shop and now an expanding international brand, it’s been quite a journey since we started London Lash almost seven years ago. I remember being introduced to HURST in 2019 after (perhaps understandably) outgrowing our previous accountant, and they’ve proven to be a valuable partner for us ever since.
Although we’d initially started talking around corporate governance issues, this quickly sparked a conversation about the potential of the business, and they showed an interest in our plans and vision for the future.
I would say their culture is one that fits with ours - and maybe that’s the most important ingredient. Their people want to walk with clients on their growth journey.
Hanna Putjato, London Lash
I remember liking the fact that they’d worked with so many other rapid growth SMEs - they were certainly approachable, and it felt like the perfect time to discuss where we were and where we wanted to be. We’ve quadrupled in size during the past two years, so something must be working!
As well as our audit and accountancy services, HURST also look after our payroll. But they’ve given advice in other areas too - most recently helping to guide our international expansion, and also with strategic focus groups. Those sessions in particular can be helpful in funnelling our thoughts in the right direction - almost coaching or steering our thinking.
We have a new senior management team now, but we’d previously been quite ‘young’ in business terms, so those meetings really helped us, especially in terms of goal-setting and agreeing a long-term vision.
Throughout the organisation, I would say their culture is one that fits with ours - and maybe that’s the most important ingredient. Their people want to walk with clients on their growth journey. I know they’re always willing to provide professional support and advice - they’re genuinely interested in us as clients, and me as an individual.”
HURST in three words? Genuine. Supportive. Positive.