Owner and CEO of Cosatto
Forget all the award-winning products. Or the pioneering research that goes into them. Because the team at Cosatto is passionate about one thing - making clever stuff for happy babies. After spending his childhood helping in the family nursery store, Cosatto’s owner and CEO Andrew Kluge has spent his career battling to save the world from boring baby stuff. The result is an international business, a range of celebrity partnerships, and (most importantly) 2.5 million happy babies, who spend their young lives cruising, rolling, eating or sleeping in Cosatto’s personality-packed products.
We chatted to Andrew about his decade-long partnership with HURST, and Cosatto’s journey to becoming the most vibrant and disruptive brand in the UK baby market.
"Funnily enough, the partnership with HURST was born from some tricky times rather than a period of growth. We’d just emerged from the credit crunch and financial crisis of 2008-09, and a complete restructure of the company. I guess you learn more about people in the tough times than the good times, and we felt our accountant back then just wasn’t as supportive or interested as they could or should have been.
So the timing was perfect when we met HURST, and they’ve become a really valuable partner over the past ten years or so. On a basic level they look after our annual audit and general housekeeping, as well as ongoing tax advice.
They have a genuine desire for us to get better, which means everything they do feels like it’s fully in our best interests - challenging us to grow and achieve our goals.
Andrew Kluge, Cosatto
But they also help with more strategic things too… whether it’s future planning exercises, giving advice on potential acquisitions, or guiding us through things like BREXIT. They know us really well, but they can bring a fresh perspective too - and they’re not afraid to ask the difficult questions that are so important in making us think differently.
It sounds simple, but perhaps the biggest benefit to me personally, is that I trust what they’re doing and saying. That means a lot. I know I can pick up the phone for a quick chat whenever I need to. I know they’ll give me their time, and I know it won’t be on the clock - so it’s good to have them on our side.
On the whole I’d say they’re more proactive than other accountants... certainly in my experience. They have a genuine desire for us to get better, which means everything they do feels like it’s fully in our best interests - challenging us to grow and achieve our goals. They’re my first port of call when it comes to our most significant decisions, and I think that says everything."
HURST in three words? Approachable. Reliable. Trustworthy.