SearchA Clear Plan. A Bold Future. How HURST is Building for 2028
At HURST, we’ve never been about standing still. Our ambition has always been to grow with purpose – staying one step ahead and helping our clients do the same.
We’re proud to share our new three-year strategy: a focused, actionable roadmap to become the most loved and trusted advisory firm in the UK by 2028. It’s not just a headline – it’s a commitment to deliver even more for our clients, our people, and our partners.
Here’s what that looks like – and what business leaders can take from our approach.
Vision-led, Action-backed
We’re building the future around five clear cultural values – from "Lead the Way" to "Make it Matter". These aren’t posters-on-walls. They shape how we recruit, how we deliver, and how we show up for clients.
Underpinning our ambition is a sharp operational plan, including:
- A new Manchester city centre presence
- Dedicated central management resource to free up our front-line
- New recruits to fuel our future growth
- Targeted investments in technology and AI
Every move is mapped to our vision – and tied to client outcomes.
The HURST Growth Engine
At the heart of our strategy is what we call the HURST Growth Engine – a powerful model that combines brand clarity, proactive sales, and focused market expertise. We’re targeting growth across three key markets:
- Entrepreneurial Owner-Managed Businesses
- Private Equity-backed firms
- UK subsidiaries of overseas groups
Add to that specialist-led offerings in Corporate Finance, Tax, Digital, and Private Client – and you’ve got a model that’s agile, scalable and designed to deliver results.
We’re not chasing growth for growth’s sake. We’re building a firm that grows with – and because of – our clients.
Innovation with Intention
Our investment in innovation is deliberate. From digital transformation to client-facing AI solutions, we’re designing smart tools that help our teams work better – and help clients move faster.
We’ll be developing new service lines too – based on client need and market opportunity.
And our “front line mentality” ensures that decisions are always anchored in what’s happening in the room – with clients, in meetings, in moments that matter.
Takeaways for Business Leaders
Here’s what we’re learning – and what might help you:
1. Growth needs focus.
Sustainable growth means knowing where you win and doubling down. We’re investing in the markets where we bring the most value – not just the most volume.
2. Culture is your multiplier.
As you scale, don’t lose the magic. We’re working hard to retain our DNA – with better onboarding, clearer expectations, and space for people to thrive.
3. Build from the front line.
Real innovation starts with client conversations. We’re shaping services and tech around what clients are asking us – not what software vendors are selling.
4. Structure follows strategy.
If your goals have moved on, your org chart needs to too. We’ve redesigned ours to reflect where we’re going, not just where we’ve been.
The Goal: £20m, Built the Right Way
We’ve set our sights on becoming a £20m firm by 2028 – but this isn’t about scale for its own sake. It’s about being a firm that delivers outstanding results, with a brilliant culture and a strong sense of purpose.
Want to be part of our journey? We welcome speculative applications for both existing service lines, and new ones. Email us in confidence: imagine@hurst.co.uk.
Looking for an accountancy firm the genuinely cares? Email us for a chat about how we might be able to help: imagine@hurst.co.uk.