London Calling For HURST In Latest Deal

Posted: Sep 14, 2017
Nigel Barratt

Our Corporate Finance team has advised on the latest acquisition by London-based integrated creative agency Once Upon A Time. Corporate Finance Executive Ryan Niblock and Tax Manager James Thompson advised on the acquisition of media planning and buying agency M J Media.

The deal is the second for HURST in the sector this month, following the management buyout of international b2b marketing consultancy BDB, based in Altrincham. 

M J Media is based in central London and specialises in the youth, entertainment and technology sectors. It buys media across all channels, including TV, outdoor, digital, radio, press and cinema. Clients include 2K Games, Fujifilm, Hooch, Merrell, Cat and Bestival.

Once Upon A Time’s services include strategy, advertising, shopper marketing, retail point-of-sale, audio visual, digital, social and experiential. Its clients include Universal Pictures, Sony Music, Pfizer, Warner Bros and Disney. M J Media is the fourth acquisition for Once Upon A Time, which is based in Soho. 

Joe Garton, chief executive of Once Upon A Time, said: “We are delighted that M J Media is joining us as it will enable us to deliver highly targeted and effective creative and media returns to our clients, particularly in the digital space.”

Pictured left to right are: Matt Fuller, Joe Garton. Pictured left to right are: Matt Fuller, Joe Garton.

Matt Fuller, managing director of M J Media, said: “I believe that the future of media involves working side-by-side with creative development, and joining Once Upon A Time will enable us to be the first independent to bring both under one roof.
“We are delighted to be part of shaping and defining a new agency model and be at the forefront of the changing communications landscape.”

Ryan said: “It’s been a pleasure to be involved with Once Upon A Time and M J Media. The companies complement each other extremely well and will offer their clients an exceptional service. “We wish Once Upon A Time all the best for the future.”

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