HURST Brand Undergoes Redesign

Posted: Apr 7, 2015
Expert:
Simon Brownbill

Manchester Accountants and business advisers HURST today unveiled a refresh of its brand with a new logo and strapline and a new-look website.

The firm has replaced its former straplines ‘The Edge’ and ‘Give your business an unfair advantage’ with the single tag ‘Unlike any other accountant’.

HURST’s signature black, pink and white colours have been retained but the firm’s new branding includes images of north west landmarks such as Jodrell Bank, Liverpool Waterfront and the Wheel of Manchester.

The firm’s website has a host of new features, including an event booking system, quote and contact request facilities and personal profiles of HURST partners and managers.

It is HURST’s first brand redesign for five years. The three-month project was undertaken by creative agency Fluid Ideas, of Derby, which was awarded the contract after a competitive tender.

Simon Brownbill, a HURST partner and head of practice development, who oversaw the redesign, said: “We have come a long way as a firm in the past five years since we last rebranded, and the new look better reflects the progress we have made.

“We are firmly focused on four key sectors – manufacturing, family businesses, growth companies and international trade – and our expertise in these areas means our clients constantly tell us we are unlike any other accountant, hence the new strapline.

“Our new-look marketing material and website also includes landmarks in the north west, underlining our roots, our commitment to the region and our pride in being at the heart of its thriving business community.”