Vypr is a product intelligence and consumer insight business that has developed a world leading platform giving their clients real time actionable intelligence.
YFM is a PE fund with offices in Manchester, Leeds, London and Birmingham with two distinct investment funds, a growth capital fund investing
£2m - £6m per transaction and a Management Buyout fund investing £3m to £10m per transaction.
Key Takeaways from the deal
- Since Vypr was founded in 2013 it has received angel funding allowing it to develop its world leading platform that is now being used by global brands and is in a strong position to receive their first institutional round of funding.
- Vypr continued to grow strongly throughout 2020 with new client wins, and growth from their existing client base as consumer facing brands recognised the need to keep innovating; at a time when customer insight had to move away from more traditional techniques made impossible by Covid.
- Vypr has built an excellent management team with plans to grow both nationally and internationally and the cash injection will be truly game changing for the business and the market they operate in.
What can HURST do for you
At HURST we are experienced in with dealing with Private Equity whether to support an MBO or if you require funding to supercharge your growth.
We are hosting a webinar on the 5th February with Richard Law (Chairman) and Ben Davies (Founder) to talk about their journey with Vypr so far, their decision to raise growth capital and how they found the process.
If you would like to learn more about Vypr and the process for raising growth capital, please register for the event below.