Media coverage is the perfect opportunity to raise the profile of your business, showcase your expertise and promote your products or services. Knowing what journalists are looking for and what makes a good story is imperative, though, which is why we will be hosting this “Meet the Editor” event.
A select group of business owners will have the chance to meet Andrew Bounds, Enterprise Editor for the Financial Times and North of England correspondent. The Financial Times is a global business newspaper and online publisher with more than 1m subscribers worldwide.
Andrew covers the changing face of the Northern and national economy, politics and society with a special focus on small businesses and entrepreneurs.
At this event, delegates will learn about:
- The role of the editor
- What editors are looking for
- How to contact editors and journalists
- How to deal with a crisis
The event will take a round-table format meaning there will be ample opportunity for open discussion and specific questions.
The session will be chaired by former Manchester Evening News business editor Kevin Feddy. Kevin now runs his own highly successful PR agency and is therefore well-placed to discuss how to create and develop stories ‘client side’.