A leap in lockdown: five lessons from a five month digital transformation.

As we've all learned in 2020, the business landscape can change in an instant and it's hard not to notice the reality of digital transformation and the impact it is having on many.

Jointly hosted by HURST and Barclaycard, this Zoom Seminar will provide attendees with an insight into consumer behaviour during 2020 amidst the Covid-19 pandemic and also hear first-hand experiences from an individual business owner who reassessed his entire business model and digital strategy in response to the Covid-19 crisis.  


  • HURST - Welcome
  • Barclaycard 
  • Wine&Something
  • Fluid Ideas
  • Q&A and sharing insights

Guest Speakers

Wine&Somethingare disruptors of the online wine market, bringing the UK access to 250+ indie wines from 75 producers in 12 countries. The brand was formed by Dale Agar and Robert Edwards. When they decided to start Wine&Something, it was inspired by life’s simplest pleasures.

A leap in lockdown: five lessons from a five-month digital transformation - Dale Agar, CEO of Wine&Something reflects on his digital revolution in response to Covid-19. 

Fluid Ideasa Creative Agency whose operations span from branding and campaigns, graphic and website design to computer-generated imagery. They have seen an increase in demand with helping clients stay visible thanks to consumer behaviour during the Covid-19 pandemic. Clients include building societies, rail operators, universities, care specialists, retirement villages, home builders, culture centres and leisure brands. 

The team will be highlighting some emerging trends for 2021 and give an insight into what's the social strategy, the data-driven focus, the optimisation plans moving forwards. 

Barclaycardpart of Barclays Bank UK PLC, is a leading global payment business that helps consumers, retailers and businesses to make and take payments flexibly, and to access short-term credit and point of sale finance. The company is a pioneer of new forms of payments and is at the forefront of developing viable contactless and mobile payment schemes for today and cutting-edge forms of payment for the future.

Christopher Challoner Corporate Sales Manager at Barclaycard will take you through the changes in the e-commerce/digital trading landscape, and the impact of COVID. 

We shall look forward to seeing you.