Financial forecasting a 'pivotal tool' to futureproof businesses

Business owners are urged to protect their companies from the economic uncertainty, cost-of-living crisis and recession by keeping on top of their finances through robust forecasting.

Accurate forecasting plays a pivotal role in futureproofing firms wherever they sit in the business life cycle, says HURST’s Jo Gibson.

Jo heads our specialist digital team, which helps companies to improve their performance and efficiency by making the most of technology.